Alan N. Shapiro, Hypermodernism, Hyperreality, Posthumanism
Blog and project archive about media theory, science fiction theory, and creative coding
From mass advertising to personalized advertising: the Billboard Cage Project of Christos Voutichtis
March 8th, 2021 in the categories: Public Space Art
The billboard is like a theatrical stage. It is an exhibition space, a seductive or informative representation of a product or service or venue, or a simulation drawing attention to itself and becoming its own hyper-reality. It is a large advertising structure on the side of the highway or smack in the middle of the city.
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