Author: Alan N. Shapiro

  • Baudrillard’s Importance for the Future

    Baudrillard is highly controversial as a thinker. Over the course of time, his work has had as many detractors as it has had defenders and enthusiasts. Some of Baudrillard’s critics absurdly even accused him of celebrating the postmodern media-cultural condition of simulacra and semiotic signs.

  • The Third Order of Simulacra: Simulation and Hyperreality

    The third order of simulacra in Baudrillard’s genealogy is also known as simulation: the system of objects, the consumer society, the system of models and series, simulated differences generated by “the code,” the post-World War II era of media, shopping mall architectures, and the American way of life.

  • Early Baudrillard

    The postmodern recombinant culture of cyber-commodities is a system of simulated differences or differences-in-sameness. The sign-object takes on its meaning in a system of marginal or minimal differences from other sign-objects, according to a code of hierarchical significations (Coke and Pepsi, McDonalds and Burger King, the subset of formula-generated episodes of a TV series).

  • Gerry Coulter, Sophie Calle and Baudrillard’s “Pursuit in Venice”

    I did not know Gerry Coulter well personally. Yet I have considered him to be my friend. Our intellectual, political, and academic perspectives have been very close to one another. We have been comrades-in-arms, fighting for the same cause. We have both been deeply engaged with Jean Baudrillard’s system of thought.

  • Baudrillard and Existentialism: Taking the Side of Objects

    Jean Baudrillard is well known for his theory of simulation (simulacra, virtuality, hyper-reality, models and codes precede ‘the real’) – expressed most iconically in his book Simulacra and Simulation (1981) – a breakthrough fundamental apprehension about the situation of ‘postmodern’ culture.

  • Jean Baudrillard and Consumer Objects

    Baudrillard sets out in his first book to “classify a world of objects.” He wants to go beyond a strictly “technological” analysis of how ordinary objects are intended – by the companies that manufacture them – to operate and to be used. He will instead study the “directly experienced psychological and sociological reality of objects.”