Day: August 6, 2024

The third order of simulacra in Baudrillard’s genealogy is also known as simulation: the system of objects, the consumer society, the system of models and series, simulated differences generated by “the code,” the post-World War II era of media, shopping mall architectures, and the American way of life.

Baudrillard is highly controversial as a thinker. Over the course of time, his work has had as many detractors as it has had defenders and enthusiasts. Some of Baudrillard’s critics absurdly even accused him of celebrating the postmodern media-cultural condition of simulacra and semiotic signs becoming increasingly autonomous and detached from the “referents” of which…

The postmodern recombinant culture of cyber-commodities is a system of simulated differences or differences-in-sameness. The sign-object takes on its meaning in a system of marginal or minimal differences from other sign-objects, according to a code of hierarchical significations (Coke and Pepsi, McDonalds and Burger King, the subset of formula-generated episodes of a TV series or…